How Many Digital Marketing Jobs Are There?
Digital marketing is the process of attracting and retaining customers through online channels like websites, social media, email, or text messages. It’s a highly competitive field, and skilled digital marketers are in high demand.
The BLS expects career opportunities in marketing to grow by 10% over the next decade. Full-time and freelance digital marketing jobs will be in especially high demand, with employees prioritizing opportunities that offer remote work options over 100% on-site roles.
1. Search Engine Optimization (SEO)
Digital marketers who specialize in SEO understand how keywords and phrases are used online. They can also use paid tactics to help drive traffic to a website or e-commerce store. This is a skill set that is highly sought-after by businesses and individuals who rely on web traffic to find or sell products.
Content marketing uses written or visual content to engage audiences and communicate a brand message. This can be blog posts, social media posts, vlogs, ad copy and other materials. Content marketers often work closely with copywriters and graphic designers. This can be a great career option for those who want to flex their creative muscles.
2. Social Media Marketing
Digital marketing is an essential part of any business’s marketing strategy. It’s also a hot field, with many bootcamps and universities launching new programs to prepare students for careers in social media and related fields.
Digital marketers are expected to have a strong understanding of how consumers interact with brands, and can create social media campaigns that engage and connect with audiences. They can also help companies develop marketing strategies that drive traffic and sales.
People who specialize in online marketing may also work as copywriters, creating blogs, whitepapers, case studies, eBooks and other content that drives web traffic and nurtures prospective customers through the sales funnel. Their work requires extensive research, writing skills and a keen eye for detail. They often work closely with SEO marketing managers and social media specialists.
3. Email Marketing
Finding a career that fits you is an important part of the job search process. You want to find a position that will be challenging, rewarding and that supports your lifestyle goals.
Digital marketing specialists are in high demand. Unlike traditional advertising, such as subway ads or billboards, digital marketing attracts and retains customers through online content, email campaigns, social media, web design, and more.
Digital marketers are responsible for the curation, production, and implementation of public-facing content on a company’s website and across multiple platforms like Instagram, Facebook, Twitter, and LinkedIn. They also oversee content strategy, campaign performance, and budgets. Digital marketing is a great career choice for those with a love of data and creative freedom. They earn above-average salaries with ample room for advancement and growth.
4. Mobile Marketing
As digital marketing continues to explode, so do jobs in the field. Digital marketers need a wide range of skills to succeed, from creativity to analytics. If you’re looking for an exciting career with good pay, there has never been a better time to consider digital marketing.
From PPC campaigns to social media and email marketing, there are many types of digital marketing jobs. Each type of marketing has its own advantages and disadvantages, so it’s important to understand each technique before jumping in headfirst. Digital marketing also offers a lot of room for growth and can be very rewarding for the right candidate.
5. Content Marketing
With a growing number of businesses and organizations relying on content as a lead generation tool, demand for this digital marketing specialty has risen. As a result, entry-level content marketing jobs have become more readily available.
These digital marketing specialists develop a content strategy that aligns with the overall business objectives and oversee its implementation. They also collaborate with other teams and manage the content creation lifecycle.
Email marketing involves sending emails to targeted lists of customers and prospects to encourage them to engage with the brand. This can be a highly-effective digital marketing tactic, particularly when it’s paired with targeted social media advertising campaigns. This combination is often referred to as “push and pull” marketing. It can also involve video content and podcasts.