Enhancing M&S’s Online Presence and Customer Experience

M&S’s Digital Marketing Strategy

M&S has seen an increase in sales of a range of products following social media campaigns. These have included a coffee flavour for Walnut Whips and the return of Percy Pig sweets.

M&S are looking to attract younger customers by experimenting with photo-sharing app TikTok. They are also using localised marketing to promote their stores, with 350 store Facebook pages attracting a million views each week and communications to reassure shoppers about Covid during lockdown.

Website

Iconic British retailer M&S is well-known for bringing quality, great value food, clothing and homewares to millions of customers around the world. The company is investing in online customer experience by optimizing the website and using tools like Contentsquare’s digital experience analytics.

M&S has also been active on Instagram and TikTok, where it promotes its stores through organic videos. The store in Romford, for example, posts a Halloween video that generates more than 300,000 views on the platform each week.

M&S is focusing on SEO to boost its online performance. It hired Journey Further, a performance marketing agency with a strong relevance-led approach to digital PR, to manage its UK clothing and home organic growth strategy. The agency will also handle broader creative support on ad hoc digital campaigns. The work is part of M&S’s MS2 division, which focuses on a future of intuitive and personalised shopping both online and in-store. The MS2 team works in collaboration with the m&s customer and data analytics teams.

Social Media

M&S has embraced social media as a way to reach and engage customers. The retailer uses Instagram Stories, a platform that allows users to post photos and videos that disappear after 24 hours. This strategy helps the retailer promote sales and promotions. It also encourages shoppers to share content on the platform.

M&S’ enlightened social media team have full trust in local partners too, sending them products they would like promoted but giving them the freedom to present it how they want. M&S’s Facebook page is now a two-way dialogue with 2 million interactions a week.

M&S has invested in making its online content more shoppable after discovering that 24 per cent of customers who visit a site after reading content are more likely to buy. M&S has launched a virtual character called Mira to help with this and is encouraging staff to act as micro-influencers, including starring in TikTok videos. The retailer is using influencers to break away from its older customer pigeon hole and attract younger shoppers.

Email Marketing

Email is a powerful marketing tool, which can be used to promote sales or special offers. It also allows marketers to experiment with different promotional techniques, such as cross-selling and upselling. M&S uses its email marketing strategy to communicate with customers and drive them to their website, social media pages and physical stores.

The company’s new campaign focuses on value and highlights its price-first strategy and no compromise approach to quality and sourcing standards for best-selling lines. It also stresses the importance of embracing data-driven decision making, rather than using gut instinct or consensus.

M&S’s new campaign is designed to be inspiring, focusing on “must-have wardrobe essentials” across Womenswear, Menswear, Lingerie and Kidswear. The company has also appointed Journey Further, a performance marketing agency that specializes in relevancy-led search PR and SEO. The agency will use its own technology to create and measure relevant content to improve M&S’s search visibility and relevancy. It will also manage M&S’s digital PR efforts, including broader creative support for ad-hoc campaigns.

Search Engine Optimisation

SEO is one of the most important aspects of a business’s digital marketing strategy. Search engine optimization involves making small modifications to a website that improve its organic ranking in search results. These improvements might seem minor when viewed individually, but they can have a significant impact on a site’s performance.

During the coronavirus lockdown, M&S was keen to ensure that the hero products that were advertised online and in-store were available in stores. The company’s marketers were holding hourly calls with merchandising teams and retail staff to make sure that hero-products were replenished quickly in store.

M&S also partnered with Instagram to promote its Must-Haves campaign. The retailer’s marketing team is focused on creating seasonally relevant content and delivering hyper-personalized experiences to customers. The brand has a new focus on value that customers can trust and is building its team with more experienced, digitally-savvy marketers. It also has a renewed emphasis on data and is breaking down silos to combine its online and in-store customer profiles.

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Connecting Fans to the Heart-Pulsing Excitement of NBA Games in Korea

The NBA, a professional basketball league in the United States, has captured the imaginations of fans around the world. Among the global audience tuning into the thrill of the game are countless enthusiasts following every jump shot, slam dunk, and crossover through NBA중계, or NBA broadcasts, in Korea.

With the likes of current superstars like LeBron James, Stephen Curry, and Giannis Antetokounmpo, each game is not just a display of athletic prowess but a narrative of rivalry, teamwork, and individual glory. The NBA isn’t just a sports league; it’s a stage where legends are made, and every match is a story unfolding in real-time.

Korean fans, thanks to NBA중계, can experience these moments as if sitting courtside, despite the miles separating them from the action. The broadcasts bring the game into the living rooms, onto smartphones, and into the lives of those whose hearts beat to the rhythm of bouncing basketballs. Technology bridges the gap, ensuring that every strategic play, every time-out discussion, and every victory celebration is shared across continents.

The power of NBA중계 lies in its ability to create a community of basketball lovers, transcending borders and languages. It’s a testament to the game’s universal appeal and the shared passion that sports can inspire. Whether it’s a nail-biting playoff or a regular-season game, Korean fans are as much a part of the NBA family as those in the arena.

As the season progresses and teams jockey for playoff positions, the anticipation in the air is almost tangible. The broadcasts allow fans to follow the rise of underdogs, the resilience of reigning champions, and perhaps witness the birth of a new dynasty. Each game is an opportunity to analyze, celebrate, and speculate.

But it’s not just about the live action. NBA중계 also encompasses the pre-game analyses, the post-game breakdowns, and the in-depth stories of players off the court. It’s a full package that brings fans closer to the heroes of the hardwood.

The NBA’s global reach has been a resounding success, and for Korean fans, NBA중계 is their link to the heart-pulsing excitement of one of the world’s most dynamic sports leagues. Embrace the action, join the conversation, and be part of the global community cheering on every three-pointer and fast break.

In conclusion, NBA중계 provides more than just a live broadcast; it is an essential thread that weaves fans into the fabric of the game, no matter the distance. Basketball transcends the court, and through NBA중계, fans are immersed in a culture of competition, camaraderie, and celebration, binding them together in a shared love for the game.

FAQs:

1. What is NBA중계?
NBA중계 refers to the live broadcasting of NBA games in Korea.

2. Can fans in Korea watch NBA games in real-time?
Yes, through NBA중계, Korean fans can watch NBA games in real-time.

3. Do NBA중계 broadcasts include commentary in Korean?
Typically, NBA중계 includes Korean commentary, making the game more accessible to local audiences.

4. How has NBA중계 impacted the popularity of basketball in Korea?
NBA중계 has significantly increased the popularity of basketball in Korea by allowing fans to follow the league and grow attached to teams and players.

5. Are playoff games and finals also broadcast through NBA중계?
Yes, playoff games and the finals are also included in NBA중계, allowing fans to experience the full excitement of the season.…

Digital Marketing Jobs: SEO, Social Media, Email, Content, and Mobile Marketing

How Many Digital Marketing Jobs Are There?

Digital marketing is the process of attracting and retaining customers through online channels like websites, social media, email, or text messages. It’s a highly competitive field, and skilled digital marketers are in high demand.

The BLS expects career opportunities in marketing to grow by 10% over the next decade. Full-time and freelance digital marketing jobs will be in especially high demand, with employees prioritizing opportunities that offer remote work options over 100% on-site roles.

1. Search Engine Optimization (SEO)

Digital marketers who specialize in SEO understand how keywords and phrases are used online. They can also use paid tactics to help drive traffic to a website or e-commerce store. This is a skill set that is highly sought-after by businesses and individuals who rely on web traffic to find or sell products.

Content marketing uses written or visual content to engage audiences and communicate a brand message. This can be blog posts, social media posts, vlogs, ad copy and other materials. Content marketers often work closely with copywriters and graphic designers. This can be a great career option for those who want to flex their creative muscles.

2. Social Media Marketing

Digital marketing is an essential part of any business’s marketing strategy. It’s also a hot field, with many bootcamps and universities launching new programs to prepare students for careers in social media and related fields.

Digital marketers are expected to have a strong understanding of how consumers interact with brands, and can create social media campaigns that engage and connect with audiences. They can also help companies develop marketing strategies that drive traffic and sales.

People who specialize in online marketing may also work as copywriters, creating blogs, whitepapers, case studies, eBooks and other content that drives web traffic and nurtures prospective customers through the sales funnel. Their work requires extensive research, writing skills and a keen eye for detail. They often work closely with SEO marketing managers and social media specialists.

3. Email Marketing

Finding a career that fits you is an important part of the job search process. You want to find a position that will be challenging, rewarding and that supports your lifestyle goals.

Digital marketing specialists are in high demand. Unlike traditional advertising, such as subway ads or billboards, digital marketing attracts and retains customers through online content, email campaigns, social media, web design, and more.

Digital marketers are responsible for the curation, production, and implementation of public-facing content on a company’s website and across multiple platforms like Instagram, Facebook, Twitter, and LinkedIn. They also oversee content strategy, campaign performance, and budgets. Digital marketing is a great career choice for those with a love of data and creative freedom. They earn above-average salaries with ample room for advancement and growth.

4. Mobile Marketing

As digital marketing continues to explode, so do jobs in the field. Digital marketers need a wide range of skills to succeed, from creativity to analytics. If you’re looking for an exciting career with good pay, there has never been a better time to consider digital marketing.

From PPC campaigns to social media and email marketing, there are many types of digital marketing jobs. Each type of marketing has its own advantages and disadvantages, so it’s important to understand each technique before jumping in headfirst. Digital marketing also offers a lot of room for growth and can be very rewarding for the right candidate.

5. Content Marketing

With a growing number of businesses and organizations relying on content as a lead generation tool, demand for this digital marketing specialty has risen. As a result, entry-level content marketing jobs have become more readily available.

These digital marketing specialists develop a content strategy that aligns with the overall business objectives and oversee its implementation. They also collaborate with other teams and manage the content creation lifecycle.

Email marketing involves sending emails to targeted lists of customers and prospects to encourage them to engage with the brand. This can be a highly-effective digital marketing tactic, particularly when it’s paired with targeted social media advertising campaigns. This combination is often referred to as “push and pull” marketing. It can also involve video content and podcasts.

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The Ultimate Playground: Exploring the World of 메이저놀이터

Understanding 메이저놀이터: Your Ultimate Playground

Picture this: an expanse of digital terrain, vibrant, pulsating with energy, home to throngs of eager participants, all in search of that quintessential thrill of victory, the kind that only an online 메이저놀이터, or major playground, can offer. It’s a realm where excitement meets convenience, where every click could lead you to a treasure trove of games and the potential of hitting the jackpot is always just one more play away.

메이저놀이터, a term that echoes through the hallowed virtual halls of online gaming in Korea, represents the pinnacle of safe and exhilarating entertainment. It’s a household term that players trust, marking a space that’s not only fun but also secure, a place where the worries of the world fade into the background, overshadowed by the joy of the game. And within these bustling hubs, camaraderie and competition go hand in hand, crafting an immersive experience bound by the collective desire for a good, clean game.

This is where you transcend the ordinary, where every game feels like a narrative unfolding, a story where you’re both the protagonist and the audience. It’s where strategies are honed, and fortunes are made; where the dull roar of the everyday is replaced by the digital symphony of slots, cards, and virtual realms. Here, at a 메이저놀이터, you’re not just playing a game, you’re embarking on an adventure.

As our digital expedition finds its end, remember that the 메이저놀이터 secures more than just your bets; it secures your trust. Quality gaming, airtight security, and the lure of big wins—this triad forms the cornerstone of what you should look for in your quest for the perfect online playground.

FAQs:

1. What is 메이저놀이터?
메이저놀이터 refers to top-tier online gaming sites that offer a variety of games and sports betting options, renowned for their safety, credibility, and user-friendly experience.

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These sites deploy advanced security measures to protect user data and transactions, providing a safe gaming environment that minimizes risks of fraud or scams.

3. Can you win real money at 메이저놀이터 sites?
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4. Are there any restrictions on who can play at 메이저놀이터 sites?
Yes, there are usually age and location restrictions in place, as well as terms and conditions each player must adhere to.

5. How do I find a reliable 메이저놀이터?
Look for sites with strong reputations, positive user reviews, secure payment methods, and official gaming licenses that validate their authenticity and reliability.…